Funnel Offer Audit Checklist: 15 Questions to Fix Weak Conversions

If your funnel is getting traffic but not sales, the problem is usually not one magic tweak. It is a handful of small mismatches across offer, message, page experience, and follow-up. This checklist helps you diagnose the leaks fast.

Use it as a quick audit before you spend money on ads, redesigns, or a new tool stack.

Offer clarity

• Can a first-time visitor explain what you sell in seconds?
• Is the outcome specific and measurable (not vague promises)?
• Do you show who it is for and who it is not for?
• Is the price positioned with a clear reason why it costs what it costs?

Funnel alignment

• Does your ad or social post promise the same thing your landing page delivers?
• Is yourlead magnetthe natural first step toward the paid offer (not a random freebie)?
• Do your emails continue the same story and language as the landing page?

Page experience

• Is the primary call-to-action obvious above the fold on mobile?
• Can someone complete the form or checkout in under seconds?
• Are you removing distractions (extra links, heavy animations, multiple competing CTAs)?

Trust and proof

• Do you show proof near the moment of doubt (price, form, checkout)?
• Are testimonials specific (numbers, before/after, context) instead of generic?
• Do you reduce risk with guarantees, trial, or clear next steps?

Follow-up and measurement

• Do you have a defined follow-up path for non-buyers (replay, FAQ, case study, objection handling)?
• Are you tracking each step (visit, opt-in, booked call, checkout start, purchase, upsell)?
• Do you review one bottleneck per week and run one focused experiment?

Wrap-up

Pick the top three questions you answered “no” to, and fix those before doing anything else. Most funnels do not need more traffic. They need a clearer promise, less friction, and better follow-up.