How to Create Evergreen Funnels That Generate Revenue on Autopilot

An evergreen is a marketing system that runs continuously, generating leads and sales all year.

In other words, it “sells all year-long” on autopilot by attracting prospects and converting them without constant relaunches The key is to build a funnel that operates automatically: once it’s set up, it keeps bringing in revenue without manual effort Evergreen funnels are built on a few core components and steps.

Think of them as building blocks: a solid offer or lead magnet, a landing page, an email nurture sequence, and perhaps automated or demos For example: - Evergreen Product/Offer: Choose a product or service that provides long- term value.

Your funnel can only run itself if what you sell has lasting relevance - Lead Capture (Top of Funnel): Use content marketing or ads to draw people in and a high-converting lead magnet to capture emails - Nurture Sequence (Middle of Funnel): Create an automated email or messenger sequence that educates prospects and addresses objections. These emails should guide leads toward your offer’s benefits.

- Conversion Mechanism (Bottom of Funnel): Include a sales page, webinar, or demo that converts leads into customers. This might be an automated webinar or a “video sales letter” that runs on a fixed schedule. - Optimizing and Automation: Use tools (e.g. email automation, webinar software, funnel builders) to automate every step. Optimize by testing different copy or traffic sources. Why does this work?

Because is gone: the funnel is always available, but it creates triggers at the right time.

For instance, you can incorporate urgency elements like limited-time bonuses or countdown timers in your evergreen launch, but remember to be honest about them As Kat Schmoyer notes, once an evergreen funnel is set up, “they can bring in revenue on autopilot!” To summarize the formula for an evergreen funnel: Plan Your Offer and Audience: Know who you’re targeting and offer something irresistible (maybe a free trial or discount).

Capture and Nurture Leads: Drive traffic (SEO, ads, social media) to a funnel that captures emails. Then use automated emails to build trust and interest. Automate Conversions: Use tools (webinars, email campaigns, upsells) to move leads to sale automatically. Test & Improve: Track funnel metrics (open rates, conversions) and tweak elements (e.g. email subject lines, ad creatives) to improve performance.

An effective evergreen funnel can turn into a reliable “sales machine.” With good traffic and a strong offer, it becomes a passive revenue stream – earning money even while you sleep