Funnel Metrics Calculator

Model a simple funnel: visits → opt-ins → buyers → upsell. Great for setting targets and spotting leverage points.

Inputs

Monthly visits Opt-in rate (%) Sales conversion rate (%) Core offer price ($) Upsell take rate (%) Upsell price ($) Ad spend ($)

Opt-ins

Buyers

Upsells

Core revenue

Upsell revenue

Total revenue