Funnel strategy, simplified.
Build funnels that convert, scale, and stay compliant.
Blueprints, templates, and calculators for building funnels that convert. Explore bite-sized guides, deep dives, and practical calculators you can use today.
About us
FunnelBuilderLab is a practical learning hub for marketers, creators, and operators who want predictable revenue. We focus on what moves the needle: clear offers, clean UX, persuasive copy, reliable tracking, and continuous optimization.
What you’ll find here
- Step-by-step funnel blueprints (from first click to repeat buyer).
- Email nurture sequences and conversion-focused copy frameworks.
- Mobile optimization, CRO, A/B testing, and analytics basics.
- Practical calculators to model ROI, conversions, and list growth.
Start here
New to funnels? Read the beginner-friendly guide, then move into optimization and scaling.
Featured articles
See all →What’s Next? Funnel Trends for 2026 and Beyond
The marketing landscape is constantly evolving, and sales funnels are no exception. Looking ahead to 2026 and beyond, several exciting trends will shape how funnels are built and o…
What is a Sales Funnel? A Beginner’s Guide to Funnel Stages
Every business talks about the “ sales funnel ,” but what exactly does that mean? In simple terms, a sales funnel is a visual model of your customer’s journey from the first time t…
Using Webinars in Your Funnel: Strategies That Convert
Webinars remain one of the most powerful tools for moving prospects through a funnel. In this article, we’ll explore how to use live and automated webinars at different funnel stag…
Upselling & Cross-Selling Tactics That Work in Funnels
Upselling and cross-selling are proven ways to increase revenue from each customer. In a funnel, these tactics keep customers buying more or higher-end products. Upselling invites…
Understanding Buyer Psychology in Funnel Design
Effective funnels speak directly to how people think and feel. This article dives deep into buyer psychology – the emotions, biases, and segments that shape purchasing decisions. B…
Top Mistakes Funnel Builders Make and How to Avoid Them
Even experienced marketers can slip up when building funnels. Here are the most common funnel optimization mistakes and how to fix them:
The Rise of Micro Funnels: Are Short Funnels More Effective?
In sales funnel strategy, “micro funnels” are gaining attention. But what exactly are they, and when do they outperform traditional longer funnels? This article explains the micro…
Sales Funnel Case Study: From Zero to $50K/Month in 6 Months
Building a high-converting sales funnel is a common dream for solopreneurs. Imagine starting with zero traffic and reaching $50K per month within half a year. This case study-style…
Mobile Optimization Tips for Funnel Pages in 2025
Mobile devices dominate web traffic, so optimizing your funnel pages for phones is non-negotiable. In fact, marketers warn that “mobile funnel optimization has become a full-time j…
Lead Scoring Models: How to Qualify Leads Effectively
Lead scoring is a way to prioritize prospects by assigning them numeric scores based on their fit and engagement. In practice, you give each lead points for behaviors or attributes…